For 35 years I worked in advert ising and market ing. In 1997 I sold the agency I'd founded and returned to New York with my wife of 40+ years, Jackie. This business background gives me a unique perspective in serving the performing arts community. For one, I think a lot about what works!

This handbook presents some ideas that "old-time" photographers might not talk about with clients. It will save many actors money and heartache, besides helping their careers. Its 150 pages -16 in full color to illustrate important points - are an easy read, and in them an actor learns...

Agents and casting directors I talked with say that many headshots fail to do what they're supposed to do - sell the actor! Nine out of ten headshots today are shot digitally in color. Yet hardly anything has been published to explain why these developments are important for an actor's career! To date, my book is the only one updating advice from the 1980's that assumes b&w rolls of film are the medium of choice for headshots.

In addition to actor and model headshots, I do portrait photography for business people. The theater and dance publicity photography work I do for off/off B'way is priced to reflect the reality that I'm doing work I really enjoy, where my advertisng background gives "added value."